Genesys Growth

Master the Developer Marketing Funnel Unlock the secrets of marketing to developers with this comprehensive guide. Learn how to tailor your product marketing and content strategy to drive adoption and advocacy among this unique audience. What's inside: Developer Persona: Understand the key traits of developers and how they reshape traditional marketing approachesExploration Stage: Design compelling landing pages with clear differentiation, compatibility markers, and intuitive navigationDemo Experience: Create working samples and step-by-step guides that cater to developers' hands-on learning styleInternal Sale: Empower your champions with 'convince your boss' content packs to drive business-wide adoptionReal-World Examples: Learn from successful implementations by companies like Vercel, Snyk, and Auth0 This guide has been written in partnership with Martin Gonto, ex CMO @ Vercel and Auth0, and HyperGrowth Partners.

Accelerate B2B SaaS Growth with GTM Engineering Master sustainable growth strategies in the evolving B2B SaaS landscape with this comprehensive guide on Go-To-Market Engineering. This guide distills expert insights into actionable strategies to help you build lean, cross-functional teams that drive efficiency and revenue. What's inside The Case for GTM Engineers: Learn why traditional growth tactics are losing effectiveness and how GTM Engineers are redefining success in B2B SaaS.Distinctive Expertise: Discover what sets GTM Engineers apart from other growth roles, combining technical prowess with strategic business acumen across the customer journey.Cross-Functional Mastery: Understand how to assemble agile teams that bridge marketing, sales, product, and engineering to orchestrate holistic growth.Real-World Success Stories: Dive into case studies of companies like Gorgias and Datadome to see GTM Engineering in action and its impact on revenue.Your Path to GTM Engineering: Get practical advice on developing the skills and mindset needed to become a GTM Engineer or lead such transformative teams.This guide has been written in partnership with Maxence De Villepion, Founder @ Cargo, and HyperGrowth Partners.

Use-Case-Led SEO: A Strategy for Organic Lead Generation Master the art of blending product marketing with SEO to create interactive tools—calculators, generators, or quizzes—that drive sustainable leads. This guide transforms hands-on experience with real B2B SaaS companies into a ready-to-implement blueprint for building your own SEO-driven mini-products. What’s inside Product Marketing Insights: Learn how to align product messaging with keyword research, uncovering hidden customer pain points and turning them into lead-gen opportunities.Interactive Tools > Blog Posts: Shift from static content to problem-solving apps. Build calculators, generators, and more—each designed to capture high-intent traffic and accelerate prospects down the funnel.Sustainable Differentiation: Discover how to stand out with bespoke, AI-powered SEO tools that competitors can’t easily replicate, creating a long-term growth engine.Execution Tactics: Get a step-by-step roadmap on no-code platforms, gating strategies (soft vs. hard), and lean team structures for rapid iteration and deployment.Real-World Examples: Explore case studies from Ramp, AirOps, Deepgram, and more. See how industry leaders turned interactive solutions into powerful top-of-funnel magnets.

Engage Developers through Authentic YouTube Partnerships Unlock the power of authentic collaborations with YouTube creators in the developer community using this comprehensive guide. Designed to help you build and scale successful influencer programs, this guide transforms real-world experience into actionable strategies and best practices. What's inside Lessons from Initial Pilots: Learn how early experiments can shape a successful partnership strategy by understanding what works and what doesn't in developer engagement.Building Authentic Relationships: Discover the importance of granting creators full autonomy and fostering genuine collaborations that resonate deeply with developer audiences.Scaling Partnerships Effectively: Understand how to automate creator scouting, evaluate potential partners based on key performance indicators, and grow your program efficiently.Optimizing Attribution and Reporting: Find out how to enhance tracking effectiveness, set up actionable reporting, and measure the full-funnel impact of your partnerships.Best Practices for Creator Programs: Get insights into partner compensation, management, and strategies to maintain long-term, mutually beneficial relationships.This guide has been written in partnership with Alex Rapp and Nick Parsons from Clerk, and Gonto from HyperGrowth Partners.