2025 B2B Product Positioning | Custom GPT

Product Positioning Framework GPT

A custom GPT built for founders, PMMs, and GTM leaders who need fast, accurate, and airtight product positioning. This assistant reverse-engineers fragmented inputs — websites, briefs, transcripts, competitive pages — and turns them into a complete, board-ready positioning system in minutes.

It applies a structured, GTM-first methodology to map category, persona, use case, problem, alternatives, capabilities, benefits, and differentiation into one cohesive narrative your teams can use across product, sales, and marketing.

What’s inside

• End-to-end Positioning Engine: Generates a complete Product Positioning Table modeled after top-tier PMM frameworks. Converts raw context into structured anchors: category, personas, ICP, use cases, problems, alternatives, differentiation pillars, capabilities, benefits, and KPI impact.

• Narrative Builder: Produces a polished six-part positioning narrative that defines the problem, sets context, contrasts alternatives, and explains why the product is uniquely suited to win. Clear enough for sales. Strategic enough for founders. Punchy enough for decks.

• ICP & Anti-ICP Qualification: Breaks down firmographics, hiring signals, GTM maturity, and stack readiness. Includes a “who this is not for” section to sharpen go-to-market focus.

• Differentiation Model: Adds a structured comparison matrix covering product depth, pricing logic, automation vs. control, integrations, and learning loops. Helps teams articulate why they win and where they beat competitors.

• Context Synthesis Layer: Pulls insights from websites, transcripts, call notes, and public data to form a precise, consistent picture of the product and its market. Handles sparse or messy inputs by stating assumptions as hypotheses.

• GTM-grade Output: Uses crisp, analytical language with a tight hierarchy and clear storytelling. Mirrors the style of internal GTM docs and external positioning decks. Built for clarity, speed, and alignment across teams.

Use this GPT to produce investor-ready product positioning, refine your messaging, or unify product, sales, and marketing around a single source of truth — without spending weeks assembling inputs or reinventing frameworks.

Work with Matteo

If you want a custom implementation of this framework — including hands-on positioning, messaging, ICP definition, and GTM advisory — you can book a strategy call with him here.